thats a long running name!
And only 7 characters.
(C-1, O-2, R-3, O-4, L-5, L-6, A-7).
I think we've accidentally stumbled onto a "key" to a code for sending secret messages within the Corolla forum. We use the numerical values attached to the letters in the name "corolla" as above, but both of the "l's" have the same value (5). We then start with the alphabet from "A," and assign values to all of the characters remaining in numerical sequence, starting with the first letter NOT included in the word Corolla, i.e. "A" (6). So, "B" is 2, "C" is still 1, "D" is 7, "E" is 8, and so on -- skipping the remaining letters in the word "Corolla." Then, to send a secret message, you just assign the sequential number values to each letter, remembering to use the non-sequential numbers assigned to the letters C O R O L (L) A. Ooops, there is a repeating "O," so it ends up being 2. So ---C = 1, O = 2, R =3, L = 4, A = 5. You know what to do.
I have too much time on my hands during my lunch hour!