Is Toyota the world's most valued brand? That’s what “BranZ™” claims, in association with Kantar. Take this with a grain of salt, though. The company reported that Toyota was the world’s most valued brand, by far, workt $28 billion. 

Mercedes and BMW were #2 and #3, at #21 billion each. Tesla came in just above Ford, $11 billion to $10 billion, followed by Honda (also at $10 billion). However, the validity of the listing may be a little questionable; Nissan, whose reputation is in disarray, came in at $7 ($9 billion), beating Audi ($7 billion), not to mention corporate brandmates Volkswagen and Porsche ($6 billion each). Fiat, Chrysler, Alfa Romeo, Chevrolet, Ferrari, Buick, Cadillac, and Maserati did not make the list at all.