Each car is a little different - some are more picky than others, about oil weight, brand, and other things.
Heard good things about GC (German Castrol) and PP (Pennsoil Platinum) - of course you have all the Amsoil guys at BITOG as well. Some Mobil bashers over there as well as some advocates for Mobil - big Delvac and Rotella fans too.
Personally, I've NEVER had any problem with Mobil products (conventional, synthetic blends, full synthetics (GIII and PAO both). Valvoline is the same way - tried PP as it can be bought dirt cheap. Good stuff, but in my opinion, seems to run quite a bit thicker than Valvoline or Mobil stuff in the same weight (5w-30) - purely from a subjective point of view (as I'm pouring it in, looking at what oil pressures are generated at startup, etc.). Ran WallyWorld's SuperTech (cheap, ran pretty well, ran for almost a year - then had one funky oil drain - stopped using it). Royal Purple, Redline are my other favorites (running Redline in the transaxles though) - but the cost to performance of their motor oils are hard to justify on my daily drivers.
Only stuff that touch my cars are Mobil 1 and Mobil 1 EP, Valvoline Synpower, and Pennsoil Platinum (when on sale). The Matrix is getting exclusively Mobil 1 EP - being a high revving car, I want consistent oil quality, don't want to mix weight and brands.
Was a big Amsoil fan maybe 15 or so years ago - ran it on circle track cars for about two years. But we blew up one engine the first year and burned another one up the next - couldn't prove it was the oil's fault - but was so pissed off, we haven't run it since. Funny thing, we were running Royal Purple and Redline on the other cars and they didn't have any problems. For the rest of that season and later adding Mobil 1 (each car running a specific brand for sponsership purses) - over the past 15 years or so since then, we haven't have a single engine failure.